How we calculate

Markup = profit / cost; margin = profit / selling price. Enter prices excluding VAT. In percent: markup = profit / cost × 100; margin = profit / selling price × 100.

Worked example

These illustrative inputs let you check the method. They are not figures for a real company or automatically current tax rates.

Inputs

Cost

80

Selling price

100

Results

Margin

20

Markup

25

Profit

20

Change assumptions in the calculator and compare outcomes. Money follows your input unit; figures from different periods need adjustment before comparison.